Monday, 15 June 2015


111 Moor St, Fitzroy

The team behind vegan restaurant Smith & Daughters is opening a New York-style deli, complete with home-style Jewish cuisine, fresh fruit and veg grocer, takeaway coffee and sandwiches.

Following the success of Fitzroy strictly vegan restaurant Smith & Daughters, Mo Wyse and Shannon Martinez are now opening a deli nearby to not only expand the range of food they offer, but also grow their production kitchen.

Smith & Deli founders Mo Wise and Shannon Martinez

We were invited to the media launch of Smith & Deli last weekend. The deli has a small shop front and focuses on convenient, grab-and-go, homemade dishes. The idea is to offer take home meals like lasagne, pizzas and soups) and breakfast and lunch options to takeaway, as well as vegan cooking ingredients.

Fresh fruit & veg 
Vegan sorbets 

Vegan turkey sausages 

Given how much I love my meat (and cheese and butter), a vegan deli would not necessarily be my first point of call for convenient foods, but I have to say I enjoyed what I tried.

I'm definitely not a fan of the fake meats and decided to stick to the - super tasty - vegetarian salads. Filling and full of flavour.

The sweets are also winners. The girls loved their apple pie and I was pleasantly surprised with the butterless almond croissant.

Butterless croissants 

Smith & Deli opens to the public tomorrow and is definitely worth a visit for anyone travelling through Fitzroy.


Thanks Luke from Curated Control for the invite!

 Click to add a blog post for Smith and Deli on Zomato

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